Teriot operates in the middle of enterprise IT—selling technology solutions to medium-market and large organisations. Their corporate website needed to do more than describe services; it had to build credibility, demonstrate expertise through case studies, and lower friction for prospects evaluating a new vendor. The challenge was balancing technical depth (IT buyers want to understand what’s possible) with accessibility (decision-makers may not be engineers).
The brief
Teriot’s previous web presence was fragmented: services buried in corporate jargon, case studies scattered, no clear narrative for different buyer personas. A prospect visiting the site couldn’t quickly understand what problems Teriot solved or why they should care. The site needed to address three audiences simultaneously: technical teams researching solutions, decision-makers evaluating vendors, and partners assessing fit.
What we built
We restructured the site around the problems Teriot solves rather than the services they offer. This means a prospect arrives, immediately understands whether Teriot addresses their need, and can dive deeper. Case studies became the centrepiece—real projects, real outcomes, clear explanation of the challenge, approach, and result. Each case study was written for both technical and non-technical readers, avoiding unnecessary jargon without dumbing down the substance.
The information architecture changed. Instead of nested menus, we created clear pathways: prospective clients could enter from problem space (e.g., “We need better system integration”) or solution space (e.g., “We’re implementing X technology”). Service pages became focused product documentation rather than marketing copy. We added a contact pathway at every stage so prospects never felt stuck.
The outcome
The site now functions as a credibility engine. Prospects see real case studies, understand the process, and can make informed decisions. Teriot’s team spends less time answering “What do you do?” and more time discussing specific fit. The platform is built for growth: adding new case studies or service areas doesn’t require design rework, just content. And because each case study and service page is written around a real problem and the technology behind it, the site builds a search footprint for the terms Teriot’s buyers actually look for — so the right prospects can find it before a single email is sent.