Napla manufactures trigger sprayers for industrial, consumer, and agricultural applications — from household cleaning products to agricultural chemical dispensing. Their customers are manufacturers and distributors who need to understand Napla’s range, material options, spray patterns, and bulk pricing. Like many component manufacturers, Napla’s sales process relied on brochures, emails, and phone calls to get detailed specifications and quotations in front of buyers.
Our approach
Rather than build a transactional e-commerce site, we focused on what actually moves the sale: information access and response speed. We built a catalogue site that lets buyers browse sprayer models by application type, discharge rate, and material, with detailed specifications and imagery. Each product page includes a straightforward enquiry form for custom quotes or bulk orders. The site is structured so that common queries — dimensions, material compatibility, spray performance — are answered without an email, and serious enquiries still flow directly to the sales team.
What we built
A clean, fast product catalogue with detailed technical specifications, material options, and performance data. The site is optimised for both end-user discovery (searching “agricultural trigger sprayer”) and B2B buyers looking for specific models. Navigation is built around application categories and product types so buyers can narrow down quickly. Enquiry forms capture the detail needed for accurate quotes — spray type, material preference, volume — and route them to the right person instantly rather than waiting for an email to be answered.
The result
Napla’s buyers now have a self-service reference for specifications and pricing before they pick up the phone. The enquiry flow is trackable and efficient, reducing the time from “I need a quote” to “we have your quote.” For a manufacturer where technical detail and reliability are differentiators, having that information accessible online and professionally presented builds confidence. The site works as both a sales tool and an operational one: it pushes more conversions to qualified enquiries and documents what was requested and when — useful context the next time the same distributor returns for a repeat order, and a record the sales team can act on without re-asking for specifications a buyer has already provided.
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